London, United Kingdom – CVP, one of Europe’s leading production solutions providers, has appointed industry veteran René van der Reiden to the newly created role of Managing Director of CVP Belgium.
CVP Belgium was established earlier this year with a significant investment in new sales, engineering and warehouse infrastructure, establishing a physical foothold to support the company’s continued growth.
As Managing Director, René van der Reiden will play a pivotal role building on CVP’s mission to ensure the vital supply of production equipment and to deliver exceptional service for customers and partners.
He brings over two decades of extensive industry experience to the company, and was most recently International Sales Director at Netherlands-based reseller Aspectra B.V. Here he was instrumental in elevating the brand to international recognition, as well as building valuable relationships with a host of leading brands in broadcast and cinema.
“René brings a wealth of sector knowledge, excellent strategic leadership skills and a strong client-centric mindset to CVP, his addition to the Management team enables us to provide Europe with a dedicated focus, clarity and structure” comments CVP Group MD, Jon Fry. “European growth is a central part of our future strategy, and we are confident that René has the combination of skills and experience to lead the business through its next strategic phase, actively supporting our customer base as we continue to expand across the continent.”
“I am delighted to be joining CVP Belgium at this important time in the company’s history,” comments van der Reiden. “CVP’s reputation continues to flourish, and we look forward to being able to bring the same price-competitiveness and reputation for excellence in customer service that have made CVP such a success to new customers across Europe.”