The booth will showcase the latest CH series alongside brand-new solutions which broaden the possible use-cases of this technology

ISE Barcelona, Spain, 30th January 2024 – Sony is showcasing the best in Crystal LED solutions at ISE 2024 in Barcelona. This event marks the first time the 220-inch immersive CH-series will be shown at ISE. Visitors to the booth will experience the versatility of Sony’s display solutions, demonstrating how each product can work in corporate, retail, automotive/simulation room, and virtual production settings.

The CH-series 220-inch 1.2mm at the front booth of the Sony stand creates a truly immersive experience with colour, texture and depth enabled by highly-efficient super fine LED technology – an ideal display for exhibitions, corporate meeting rooms, and screening rooms.

At the stand you will also find the Crystal LED FLUX, exclusively available to the European markets and set to debut at ISE, is a Sony-designed and Videofonika-produced marvel. It is a movable Crystal LED stand that instantly transforms any office space to one that is brimming with creativity and collaboration. Its design delivers unparalleled flexibility, allowing easy movement and height adjustment, as well as store for all the equipment and accessories required. Perfectly adaptable to a diverse range of environments. This will be on show in the Corporate area with the Crystal LED BH-series 1.5mm 138inch.

Sony has today announced two new products which will also be on display at ISE 2024. Compatible with both the BH and CH series, the new ZRA-T1 and ZRA-R1, Fiber Optic Extender – the long-distance signal transmission solution for Crystal LED, enables a transmission distance of 300 metres.

Rik Willemse, Head of Professional Displays and Solutions Europe, says “Sony is committed to making sure the highest quality solutions are accessible for end-users with varying needs and requirements, these new solutions are an important step in that mission. We are continuously looking at delivering products that directly answer the needs of our customers.”

The Virtual Production booth at the Sony ISE 2024 stand will also create an immersive demonstration of how this technology can span industry applications, including how this can be used for a high-impact product launch with Honda’s motorbike as the demo example, shown on Sony’s new Crystal LED VERONA, with its market-leading features such as Deep Black and Anti-Reflection Surface Technology. Use-cases in corporate and retail settings for this technology are growing, and Sony is leading the charge.

Sony will be exhibiting these solutions plus its BH-series in Hall 3, booth 3E300 at FIRA Barcelona, Gran Via from 30th January – 2nd February 2024. For more information visit


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