Brainstorm, with Alfalite and Sono, to showcase advanced content creation solutions at ISE 2023

The company will demonstrate its advanced technology at the in the new Content Production and Distribution Zone in Hall 6

Barcelona, January 19th, 2023. Brainstorm, leading manufacturer of real-time 3D graphics and virtual studio solutions, will be exhibiting at ISE 2023 in partnership with Sono, the system integrator that designs experiences through audio-visual engineering, and Alfalite, the European LED manufacturer. The company will showcase its products in two different spaces within the new Content Production and Distribution Zone in Hall 6, which demonstrates the flexibility of its product range, that allows for creating the most advanced, high-end VR/AR/XR content, while providing with cost-effective content creation tools for live events, corporations, and education.

Brainstorm and Alfalite (booth 6E300) will demonstrate the endless possibilities of high-end virtual production including AR, AR and VR content created by InfinitySet, Brainstorm’s award-winning solution, and displayed on Alfalite’s state-of-the-art ORIM® LED panels. The VP/XR Theatre by Alfalite & Brainstorm will showcase a complete solution, displayed in a 90º Alfalite LED wall powered with the latest version of InfinitySet, which includes specific features for advanced, immersive XR virtual production, including tele transportation and in-context AR. With its close integration with Unreal Engine, InfinitySet is perfect for broadcast, film, live events and many other content creation requirements.

Brainstorm and Sono (booth 6E700) will showcase Edison PRO, a comprehensive, easy-to-use and cost-effective solution for creating eye-catching live or online presentations and videos that include keyed live talents in virtual 3D environments. With Edison PRO, any user can create immersive presentations based on a PPT or PDF file and adding rich media like pictures, sound, video and even 3D objects and animations from the built-in libraries or any other source. Edison PRO is a user-friendly system that can be complemented with Edison eDesk, which includes a portable chroma set and a desk with workstation, camera, and lights so it becomes a self-sufficient, turnkey solution. And should the user prefer to create fully realistic AR shows, the EdisonGO application uses an iPad Pro to provide video with tracking information to Edison PRO, which can then insert in-context AR objects of any kind.

“Brainstorm is delighted to partner with Alfalite and Sono at the Content Production and Distribution Zone, demonstrating the infinite possibilities that AR/XR content creation technologies provide, not only for broadcast and film, but also for advertising, live and hybrid events, corporate presentations or education” says Miguel Churruca, marketing and communications director of Brainstorm.


Brainstorm, with Alfalite and Sono, to showcase advanced content creation solutions at ISE 2023 – Broadcast Industry News from Global Broadcast Industry News