HAND to Highlight Its Talent ID Technology at NAB 2024 

Unique, resolvable standards-based identifier enables cost savings and revenue acceleration for notable human, virtual, fictional talent in entertainment, sports, and beyond 

New York – 8 April, 2024 – HAND (Human & Digital) is showcasing its global Talent ID registry at NAB 2024 in Las Vegas, Booth W3921HH, from April 14 to 17, 20924.

HAND’s Talent ID is a unique identifier standard enabling cost savings and revenue acceleration for legal, virtual, and fictional talent in entertainment, sports, music, gaming, and beyond. The identity intelligence technology was designed to help tackle threats to Name, Image, Likeness (NIL) rights from unlicensed AI-based deepfakes while automating talent use for consent-based digital replicas.

HAND’s B2B Talent ID registry offers business intelligence via API and web UI. HAND’s public talent IDs are interoperable, free to resolve, have no expiration date, and are currently available in the media supply chain. The technology is available on a Software-as-a-Service (SaaS) subscription model, which provides both API and web UI access to subscribers.

“The potential long-term damage to both individual talent’s NIL rights, and to a brand’s Intellectual Property (for their fictional characters) from deepfake technology and other generative AI-based applications is staggering,” said Will Kreth, CEO & Founder of HAND. “By authenticating notable human talent, their connected digital replicas, and fictional characters, HAND’s interoperable Talent ID tracks, protects, and automates talent use across the media supply chain.

HAND also recently announced the integration of its Talent ID technology and APIs within the Fabric database, enabling its customers to search, match, and eventually create their own resolvable, unique HAND Talent IDs from within the Fabric interface. Fabric is a cloud platform that allows customers to manage editorial, technical, and other metadata about TV shows, movies, documentaries, games and more.

“Fabric has been an early partner with HAND, and we’re excited to take this next important step with them as they grow,” said Rob Delf, CEO of Fabric. “We’re big believers in offering our customers the best contextual title and talent metadata – and the value of persistent, standards-based IDs in our workflows for the award-winning titles we manage is tremendously valuable to us. We look forward to offering an increasing number of HANDTalent IDs to our customers in the months to come.”

For more information, visit www.handidentity.com.


About Fabric 

Fabric provides the entertainment industry with the world’s best data solutions, helping them to connect people with the content that they love. Fabric’s software enables customers to store identification, editorial, technical, discovery and AI-generated content metadata and also provides a unique front-end to modern media supply chains. This makes data from previously disparate systems accessible to business users through a beautiful single application for review, curation and reporting. To learn more, visit  https://www.fabricdata.com

About HAND
HAND (Human & Digital) is the first human Talent ID Registry under the Digital Object Identifier (DOI) Foundation (an ISO standard). Using the power of Citation-Backed Notability™ – HAND provides provenance automation value to global supply-chains via the instantiation of persistent, unique, resolvable IDs for quantifiably notable legal-entity Humans, their connected Virtual Humans (Digital Replicas), and Fictional Characters in Entertainment, Sports, Gaming, Fashion, Politics and more. For more information, visit https://www.handidentity.com

Media contacts: 

Bubble Agency

Americas/APAC: Peggy Blaze, +1 (310) 504 3023[email protected]

EMEA: Shawn Belluigi, +44 (0) 207 113 3811[email protected]