Doubling the channel partner network and increasing adoption of virtual production technology fuel regional expansion.
Amsterdam, THE NETHERLANDS – April 4, 2024 – Zero Density, the global leader in integrated virtual production and real-time motion graphics solutions, continues to expand its footprint and partner network in the USA and Canada, supported by a significant team expansion. This growth is largely driven by Zero Density’s ability to provide tailor-made solutions for every virtual production requirement to its clients and focus on building a reliable and proficient partner network.
Strategic Expansion with Partnerships
Zero Density has strategically enhanced its channel partner network in the USA and Canada, growing from 8 to 19 partners within the last year. This expansion reflects the company’s dedication to offering comprehensive virtual production and real-time motion graphics solutions tailored to meet the unique needs of its clients.
The partner network growth comes at a time when local TV stations in the region started to adopt virtual production technology with Zero Density, producing high-quality and high-volume content within optimized budgets. This trend not only spotlights Zero Density’s pivotal role in meeting evolving market demands but also aligns with its strategic vision of offering the highest level of service, expertise, and support for our clients through partners.
Meeting the Market’s Demands
Zero Density has distinguished itself by fulfilling unique market needs in North America, especially with its flagship virtual production platform, Reality5. Reality platform has achieved the level of photorealism, ease of use and workflow integrations that are demanded by the competitive North American market. Notably, many U.S. TV stations, operating on a hub and spoke model, have benefitted from Zero Density’s integrated solutions for Newsroom Computer Systems (NRCS) and studio automation that gives them an edge in the NAM region.
Broadcast Management Group (BMG) is one of the latest additions to Zero Density’s partner network. CEO of Broadcast Management Group, Todd Mason expressed his opinion on working with Zero Density: “We have been extensively involved with virtual set technology for the last seven years for shows BMG has produced; as the leading managed services provider in the United States, we have built several client-owned facilities that utilize virtual sets. When looking at all of the different solutions, we saw that Zero Density had the most advanced system, and we liked the momentum of their software development cycle. We think it is superior today and will keep that competitive advantage in the years to come. With Zero Density, we have had great responses when we brought in client projects to work side by side in crafting the right solution for them.”
Ofir Benovici, CEO of Zero Density commented: “We closely observe that Zero Density solutions are part of the transformative adoption of Virtual Production in North America. We share our thanks to the valuable factor of this change, our partner network with strong players like Broadcast Management Group who recently joined with a key client in the industry. We’re excited to continue to address the region’s specific needs with our cutting-edge solutions that not only meet but exceed our clients’ expectations.”
Zero Density’s expansion in USA and Canada underscores its role as a global leader in the virtual production and real-time motion graphics industry, promising continued innovation and growth. The company is set to revolutionize the graphics ecosystem with new end-to-end graphics workflows that will be showcased at NAB Show 2024, Booth SL2038.
About Zero Density
Zero Density gives visual storytellers the tools to bring their creative vision to life effortlessly and with lasting impact. Our integrated virtual production and real-time motion graphics platforms boost operational efficiency and deliver results you can rely on. Zero Density is your forward-thinking industry partner, with offices around the globe serving clients such as The Weather Channel, CBS, Univision, FOX Sports and Warner Media.
