Driving Growth and Collaboration to Accelerate Lightware’s Expansion in the Region
Budapest, Hungary, 12 December 2023 – Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management, has announced the appointment of Candice Siow as Regional Director for Southeast Asia.
Based in Singapore, Candice joins Lightware with more than 15 years of sales management experience in the audio-visual industry. In her new role, she will be responsible for the company’s operations in Southeast Asia and will focus on expanding Lightware’s presence in the region, working in close collaboration with key stakeholders to deliver a unified corporate message and go-to-market approach.
Prior to joining Lightware, Candice spent 15 years with Kramer Electronics, most recently serving as Regional Sales Director ASEAN. In this role, she consistently built sales revenues within the Southeast Asia region year-on-year, consolidating the company’s brand presence, especially in Singapore. Previously, she also held senior sales and marketing roles within the business before promotion to Regional Sales Director in 2022.
She holds a Bachelor of Arts in International Business Management as well as a diploma in Sales and Marketing Management.
“I am delighted to join Lightware at a very exciting time in the company’s development,” commented Candice. “My goal is to build our presence in the region by working closely with our partners to deliver excellence to our users. I look forward to working with my new colleagues in the local region and as part of the wider international team.”
“The recruitment of Candice marks a significant step in our regional strategy,” commented Robin Enlund, President of the Greater APAC region at Lightware. “Her wealth of experience and impressive achievements in the audio-visual industry are an ideal fit for the business. Supported by her leadership, I am confident we will see growing partnerships and a strengthened market presence, all while upholding our commitment to excellence for our partners and users.”